Industrial Product Design

is a profession of developing aesthetic and useful product in a manufacturable and cost effective way.

5 years of study in Weißensee Academy of Art in Berlin and School of Design, The Hong Kong PolyU. The schooling equipped not only research and design thinking but also manufacturing processes and material sciences. The all round education reshaped design work towards a balance of creativities and industrial scale.

Believing that aesthetic can be analysed and decoded objectively, the core values of design is to observe human beings and understand their real needs, which helps to transform intangible concepts into physical objects through the profession of design.

Always looking for cross-discipline design by working closely with R&D, business team and engineers to create new possibilities and bring novel insights to customers and enterprises.

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